Search engine optimization (SEO) is the process of improving the volume and
quality of traffic to a web site from search engines via "natural" ("organic"
or "algorithmic") search results. Usually, the earlier a site is presented in
the search results, or the higher it "ranks", the more searchers will visit
that site. SEO can also target different kinds of search, including image
search, local search, and industry-specific vertical search engines.
Websposure treats SEO as a marketing strategy for increasing a site's relevance,
SEO considers how search algorithms work and what people search for. SEO
efforts may involve a site's coding, presentation, and structure, as well as
fixing problems that could prevent search engine indexing programs from fully
spidering a site. Other, more noticeable efforts may include adding unique
content to a site, ensuring that content is easily indexed by search engine
robots, and making the site more appealing to users.
The initialism "SEO" can also refer to "search engine optimizers", a term
adopted by an industry of consultants who carry out optimization projects on
behalf of clients, and by employees who perform SEO services in-house out of
which Websposure is one. Websposure may offer SEO as a stand-alone service or
as a part of a broader marketing campaign. Because effective SEO may require
changes to the HTML source code of a site, SEO tactics may be incorporated into
web site development and design. The term "search engine friendly" may be used
to describe web site designs, menus, content management systems and shopping
carts that are easy to optimize.