E-commerce – Want to sell online?
Selling online is about two things — attracting the right traffic to your website and making sure the overall experience with it is EASY.
Providing the product price is what it should be, and the website is aesthetically pleasing to its target audience, making life really easy for the user is the most important thing to do. For life to be easy, the user must be able to find anything — he must be able to navigate — from any point in the website to what he wants in no more than 3 clicks.
Most important, NAVIGATION MUST NOT BE FORCED. USERS MUST CHOOSE THE JOURNEY THEY WANT TO TAKE TO THE PRODUCT.
Websposure can help you with all aspects of online sales including the following steps.
- Defining the look and feel of your website so it is appropriate for the product space and competes effectively with your competitors’ websites. You don’t want to open a shop that looks like Prada if you are trying to sell computer parts.
- Laying out site navigation so that your users can find the product(s) they are looking for with consummate ease.
- Picking the payment gateway with the lowest possible bank fees for each transaction that takes place on your website.
- Integrating your site with Google Analytics so that you know just how effective it is.
- Advising you about marketing techniques appropriate for your market space so that traffic to your website increases and your revenue stream grows.